Italian players showed their support by marking their face red during Serie A game
Juventus and Napoli players wore a red stripe on their face during the Serie A game on Sunday. It was all part of a Serie A campaign to stop violence against women. The Italian league wanted to raise awareness for the WeWorld Onlus ‘give violence the red card’ campaign.
The Italian NGO WeWorld Onlus teamed up with the players’ association in an attempt to reach viewers worldwide. The initiative aims to raise awareness and inform the public about the phenomenon of gender-based violence. In particular, the NGO focuses on violence against mothers “witnessed” by children and the effects suffered by the children. The issues targeted by the organisation are stated by the President of WeWorld Onlus Marco Chiesara on the website. It reads;
“Through our long-lasting commitment to child-protection and our work on the field, we have realized that the unacceptable problem of basic human-rights violations against mums, and women in general, has very deep roots. Too many women are still discriminated against, entrapped and manipulated.”
Juventus captain Gianluigi Buffon, and all Italian Serie A players wore a red stripe to promote the cause during the Serie A match on Sunday. It proved a prominent statement at the Allianz Stadium during the Juventus vs Napoli game. But it did not stop there, a number of the league’s biggest Italian stars showed their support on their personal Instagram accounts. The photographs showed the players marked with a red stripe on their face, and their wives and girlfriends wearing the same lipstick. The images were accompanied with the hashtag #unrossoallaviolenza (a red card to violence).
The campaign was promoted over the weekend since Sunday was ‘International Day for the Elimination of Violence against Women’. It has earned greater awareness and so far the response has been phenomenal among both the players and supporters.