The English manager quit his position at Sheffield Wednesday to take the new job at St James Park.
Bruce will be replacing Rafael Benitez who left for Chinese side Dalian Yifang at the beginning of the month. The Spaniard’s contract ended and immediately made the move out of The Magpies.
This will be Bruce’s first Premier League position since 2015 and has spent the last four seasons managing sides from the Championship.
Newcastle United can now announce that Steve Bruce has been appointed as the club's new head coach.
— Newcastle United FC (@NUFC) July 17, 2019
Bruce’s appointment on a three-year contract was announced after Newcastle agreed on compensation with Sheffield Wednesday, where he was appointed on a rolling one-year contract in January. His previous jobs include spells at Hull, Sunderland, Birmingham City and Aston Villa.
Bruce, whose official title is head coach, told Newcastle’s website: “I’m delighted and incredibly proud to be appointed as head coach of Newcastle United. This is my boyhood club and it was my dad’s club, so this is a very special moment for me and my family.
“There is a huge challenge ahead of us, but it’s one that my staff and I are ready for. We’ll roll our sleeves up and we’ll be giving it everything from the off to ensure supporters have a successful team that they can be proud of.”
The manager’s new assistants will be Steve Agnew and Stephen Clemence who will be following Bruce from Sheffield Wednesday as well. They will be also travelling with the squad to China ahead of the friendly match against Wolves today.
Steve Bruce was last appointed by a top-flight club over a decade ago, and left that job with a 29.6% win ratio. He is wanted by the club with the 19th highest revenue in Europe. Even by Newcastle United's standards, this is an abject lack of ambition.
— Daniel Storey (@danielstorey85) July 10, 2019
Lee Charnley, Newcastle’s managing director, added: “Steve has a deep affection for Newcastle United and we are very pleased that a coach with his vast experience and connections to the club and city has joined us.
“Steve knows what this club means to supporters and to the region and he will put his heart and soul into leading our talented group of players with the full support of our staff. The hard work for Steve and his team starts immediately and we will be fully prepared for the challenge of a new Premier League season.”