Juventus budget revealed

Juventus’ accounts for 2017-18 are expected to show a loss of over €20m. The main contributor being the decrease in Champions League revenue.

Exor, Juve’s holding company have released financial statements showing the result for the period (1 January – 30 June 2018) is a loss of € 62.2 million. There is an increase of € 35.6 million compared to the same period of 2017, amounting to € 26.6 million.

The Bianconeri release both half-year and full-year accounts, with the latter corresponding to the football season. The first half of 2017-18 closed with a profit of €43.3m, but that was a decrease of €28.7m from the same period the previous year

Cristiano Ronaldo

In addition, being knocked out of the Champions League at the quarter-final stage, compared to reaching the final in 2017-18, meant a decrease in revenue of around €35m.

The redemption obligations on certain players, including Douglas Costa, cost €47.1m. With turnover down from €550m to around €505m, the accounts will show a loss for the year of €18.9m.

Exor also expects a loss for 2018-19 due to money invested on the transfer market – principally the signing of Cristiano Ronaldo.

Despite being 33 years old, Ronaldo should be worth €116.5m and Juventus bought him for €105m. Sir Alex Ferguson previously spoke about his disappointment of letting the former Manchester United player leave the club for £80m.

“I told David Gill to ask for £150 million,” he said in 2014 (via the Daily Telegraph). “[Florentino] Pérez would have paid.

“The only thing that hurt me, and I said this repeatedly to David Gill, was that we didn’t demand enough.

“I told David, ‘Ask for £150m.’ ‘Don’t be silly,’
he said. ‘They’ll never pay that.'”

Much will depend on the Champions League, which provides more revenue under the new model this season. In addition, the club has increased in value since Ronaldo’s signing, which could yield new sponsorship opportunities and an increase in shirt sales.

Over 500,000 Ronaldo shirts were sold within 24 hours of his signing, and while the bulk of that money will go to Adidas, the club will get a cut if the sales threshold is beaten.


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