The Swiss team Sauber has announced that it will change the brand name to Alfa Romeo Racing as from the next F1 season.
This rebranding for Sauber may be mainly done for marketing purposes mostly but it is also something that will go down in the history books of Formula 1 as a sport.
Alfa Romeo Racing will mark the first time that a Formula 1 team is named solely after Alfa and also the first time that the name Sauber will not appear on the list of F1 teams at a Grand Prix since 1993.
New name, same game! ⚡ We're excited to announce Sauber and Alfa Romeo to keep fighting for ambitious results in 2019 @F1 World Championship as Alfa Romeo Racing. 🤝 + info: https://t.co/1RUddkPMpj #AlfaRomeoRacing #SauberMotorsport #Bwoah pic.twitter.com/0gzgwgpl66
— Alfa Romeo Racing (@alfaromeoracing) February 1, 2019
Alfa Romeo was the last company to enter the Formula 1 industry as a constructor back in 1985 but returned F1 last season as Sauber’s title sponsor.
The now known Alfa Romeo Racing said the ownership and management structure will not change at all and that only the brand name will be different.
Former world champion Kimi Raikkonen and Antonio Giovinazzi will race for the Swiss team and will have cars powered by Ferrari engines once again for the 2019 F1 season.
“After initiating the collaboration with our title sponsor Alfa Romeo in 2018, our team made fantastic progress on the technical, commercial and sporting side. This has given a boost of motivation to each team member” according to team principal Frederic Vasseur.
“We aim to continue developing every sector of our team while allowing our passion for racing, technology and design to drive us forward.”
The famous car manufacturer from Italy has been dominating the Formula 1 scene almost since the start of the sport, with Giuseppe Farina winning the first title for Alfa back in 1950.
The new 2019 car will be revealed by Alfa on the first day of pre-season testing, which will take place on the 18th of February in Barcelona.